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Than $4 million in revenue. the eneslow model was based on consumers being referred by doctors. you really should have a different insert in each shoe. when the medicaid train started to rev up and dominate our business, now all of a sudden people were coming in with a prescription for, quote/unquote, orthopedic shoes. they were really looking for free shoes. medicare customers soon accounted for more than 50% of the company s revenue bringing in a steady and reliable stream of business, that is, until the other shoe dropped. the formula for medicaid was no longer viable, that half of our business was no longer going to be there. he knew he needed to radically downsize the company in order to save it, but it took some advice from a mentor to help had him figure out that downsizing meant closing seven of his eight new york stores. so at the end of 1989 we ....