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MADISON - Registration is now open for the Ag LEAD Summit that will be held March 17-18 at the Radisson Hotel ...

/PRNewswire/ -- Parks Associates today announced the promotion of Yilan Jiang to Senior Director of Consumer Analytics; Kristen Hanich to Research Director,...

/PRNewswire/ -- Parks Associates today announced the promotion of Yilan Jiang to Senior Director of Consumer Analytics; Kristen Hanich to Research Director,...

Share this article DALLAS, Dec. 18, 2020 /PRNewswire/ -- Recent research from Parks Associates' New SMB Landscape: Devices, Communication, Security, Support reveals nearly 29% of SMBs report their company is at risk of going out of business due to COVID-19. The public health crisis and months of shelter-in-place orders have had a dramatic impact on SMBs in particular. New SMB Landscape: Devices, Communication, Security, Support, a primary study of US SMBs, provides insights on technology adoption and needs among SMB owners and IT personnel and examines the changes taking place as a result ...

Share this article Share this article DALLAS, Dec. 16, 2020 /PRNewswire/ -- Parks Associates today released the new whitepaper "Improving OTT Customer Engagement with Smart Data" on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing. Parks Associates: OTT Service Trial Conversions "The use of free trials, promotional offers, and bundl...