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Book, half the sky about the need to empower women around the world. people who read the book already agree with the proposition. then we did a pbs documentary. we think the future of advocacy may be gaming. that have where a lot of eye balls are. if you want to preach beyond the choir we thought we would try social gaming. there have been a few social purpose games in the past. this one is on facebook. there has never been a game with as much oomph and engineering input as this one. >> i like this. this is the new technological nick christophe. >> if you care about aids and malaria you have t...

Need to empower women around the world. people who read the book already agree with the proposition. then we did a pbs documentary. we think the future of advocacy may be gaming. that have where a lot of eye balls are. if you want to preach beyond the choir we thought we would try social gaming. there have been a few social purpose games in the past. this one is on facebook. there has never been a game with as much oomph and engineering input as this one. >> i like this. this is the new technological nick christophe. >> if you care about aids and malaria you have to push through the technology...