Next-gen codecs set to disrupt transcoding for the next ten years
| 03 May 2021 In a market where the fallout of HEVC is damaging versatile video coding (VVC) adoption, AV1 is growing on the back of Android TV and OTT and LCEVC is taking root, the arrival of codecs designed for a streaming-first media and entertainment world is set to be disruptive for a decade says a study from Rethink Technology Research. And given, according to the Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030, such next-generation codecs are set to be more costly, the total addressable market (TAM) for video device royalties is projected ...
Source: rapidtvnews.com