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Flaviano Faleiro, Accenture Interactive’s president for growth markets, told MARKETING-INTERACTIVE in an exclusive interview that the acquisition of Entropia is a great example of its "strategic tuck-in" approach. ....
Entropia Blanc appoints John Dorai as head of creative Details 20 May 2021 Entropia Blanc has appointed John Dorai as head of creative to deliver innovative marketing solutions and apply strategic thinking to elevate creative output for Entropia’s clients. He (pictured) brings two decades of creative experience with a hybrid profile of art and copy. Before joining Entropia, Dorai was also the ECD at ADK Malaysia and creative director at Hakuhodo Malaysia. He also worked at Y&R Malaysia for more than two years, according to his LinkedIn. Dorai said he was attracted to Entropia’s digital core, which was a perfect blank canvas to infuse with artistic ideas . It is a privilege to join an agency constantly pushing the boundaries of innovative experiences for all the brands under their watch, he added. ....