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International Women's Day: Campaigns that garnered the most engagement this year


Karuna SharmaMar 8, 2021, 21:34 IST
Here are some of the most talked-about ads this International Women’s Day, as per Entropik Tech’s latest report
Entropik Tech’s latest report looks at the top most ads that were released to celebrate International Women’s Day.
Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes.

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Flipkart, Myntra kickstart pilots with Leap accelerator start-ups

Flipkart, Myntra kickstart pilots with Leap accelerator start-ups
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