Dior, Givenchy and Kenzo support a greener production of perfume alcohol
The three perfume houses of the LVMH group will collaborate with Cristal Union — a French agricultural cooperative that brings together more than 9,000 beetroot growers and employs more than 2,000 people to produce and market sugar, alcohol and bioethanol – to improve the agricultural practices in the beetroot sector. The cultivation of beets is a key element in the perfumery supply chain since it produces the alcohol that serves as a support for most luxury fragrances. Agroecological...
Source: premiumbeautynews.com
