Detailed text transcripts for TV channel - CNN - 20100628:14:45:00
With a budget swollen to over $19 billion, the eplate idea merits consideration. >> these digital plates are not unlike the vanity plates that have been very popular, not just in our state but throughout this country, and, indeed, in california, there's a whale plate, for example, that's generating $3.8 million from about 125,000 motorives, so we think the potential is there and this technology would permit a variety of preapproved ads or messages to be displayed only when the vehicle comes to a stop. >> well, if approved, california would be the first state in the nation to embrace the e-plat...
Source: news source