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Detailed text transcripts for TV channel - MSNBC - 20131125:16:47:00

so what does each and every lawmaker, republican and democrat who's running for office in 2014 need to know about it to win? colin delany is the founder and editor of epolitics.com and the author of "how to use the internet to win in 2014." it's great to have you here. we know the political website, political wire, dubbed your book a must read. we've got democrats in the general and they have been much better at using the internet and technology to advance their campaigns. explain why they seem to have a better grasp on how to utilize it to their advantage. >> well, there are a lot of reasons that democrats are ahead right now. first i want to say i have a lot of friends on the republican side who are individually very good at using online tools for politics and advocacy, but democrats have built up a robust ecosystem over the last ten years of firms, consultants, nonprofits, training organizations and just a huge pool of trained staff. think about it, obama had almost 4,000 people working for him on

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