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Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity Coke Has Opportunity with Rising Demographics through Sprite and Fanta, as Keurig Dr Pepper has through Canada Dry and Sunkist News provided by Share this article Share this article CHICAGO, March 9, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has released a new reference report, The Path to Understanding, detailing consumer dynamics by race / ethnicity, including consumer share of spend, psychographics, media consumption and sentiment. The Path to Unde...

Numerator Launches 'Sweet Treat Tracker' February 25 2021 In the US, consumer insight specialist Numerator has launched the Sweet Treat Tracker, which monitors omnichannel sales trends across the 'indulgence' category. Formed through the merger of Market Track and its subsidiary InfoScout, and headquartered in Chicago, Numerator connects purchase data from its OmniPanel service with path data, to deliver a view of the consumer shopping and purchase experience. The new Sweet Treat Tracker monitors trends across the sales of items such as candy, bakery sweet goods, frozen desserts and ice cream...