Eric Braganza News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Black Friday is becoming a global phenomenon for brands to attract Indian consumers and boost sales. The rise in demand is particularly relevant for lifestyle products like consumer durables, IT products, garments, and wearable accessories. The Black Friday sales market in India is predicted to witness a CAGR of 37.4% by 2032. The push on Black Friday sales is largely driven by e-commerce, with companies witnessing higher traffic.

The Indian festive season concluded on a positive note with sales surpassing last year's numbers. Festive sales saw a premium push, with consumers purchasing a range of items including jewellery, furniture, mobile phones, air-conditioners, laptops, cars, apparel, and luxury handcrafted chocolates. The article highlights the success of various companies such as Vijay Sales, Godrej Appliances, Havells India, Blue Star, Voltas, Joyalukkas Group, Amazon, ITC Foods, Fabelle, and Pepperfry.

The Indian festive season is more or less over. Inputs suggest that the festive season has closed on a sound note with sales comfortably surpassing la

Sales of apparel were a mixed bag this festive season while those of consumer durables saw an uptick with mobiles, laptops, and air conditioners being in demand. In apparel, Tier-2 and -3 markets did better for some brands, because these have been witnessing an uptick for the past 18-20 months compared to metros. 'The past two weeks have been good, and we saw a 13 per cent increase in value sales, and volume sales have also been similar,' Manish Kapoor, managing director (MD) and chief executive officer (CEO), Pepe Jeans

Automobile manufacturers, consumer goods companies and appliance makers have observed growth in sales during Dhanteras and expect the trend to continue for the next three days. The manufacturers have reported a high double-digit growth during pre-Diwali Dhanteras sales, in comparison with the same period last year.