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Rauw Alejandro, Bad Bunny and among the increasing number of Latin acts experiencing huge gains in the U.S. touring market in recent years.
Puerto Rico's music influence has continued to build, as executives note, thanks to artists like Bad Bunny, Daddy Yankee, Rauw Alejandro and more.
Having become the first female to sign with Duars Entertainment and AMSI, the former Fifth Harmony member works with producers Luny Tunes, Dimelo Flow and Mr. NaisGai on the record.
With the success of Rauw Alejandro's latest single "Tode De Ti," Sony Music U.S. Latin president Alex Gallardo is Billboard's Executive of the Week.