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Furniture World News By Nic Ledoux on 3/4/2021  Esquire Advertising – an Inc. 500 adtech company specializing in targeted marketing solutions – and national furniture buying group Furniture First, recently announced their partnership to bring group members the latest insights and market knowledge for improved store performance. The partnership will provide insights for Furniture First’s 235 furniture and mattress retail members across the nation and share applicable steps for retailers to capitalize on real-time market trends. T...

Print People in red states and blue states have very different shopping habits, according to a new report from tech and marketing firm Esquire Advertising. And the differences seem to be growing.   Esquire looked at shopping habits over both 2020 and 2019's Black Fridays - focusing on furniture and household appliance purchases. The firm identified and captured mobile IDs from more than 670,000 consumers visiting 6,150 furniture and household appliances stores across all regions of the United States.   The data shows a sharp difference between red and blue states in 2020 over 2019. While br...

Monday, December 28, 2020 — 12:26:21 (EST) DURHAM, N.C. (PRWEB) DECEMBER 28, 2020--Esquire Advertising, a nationally leading adtech and marketing company based in Durham, North Carolina, recently investigated in-store shopping behaviors among U.S. consumers at furniture, home appliances, and other retail stores during the Black Friday weekends of 2020 and 2019. To conduct the study, Esquire Advertising applied its hyper-targeted marketing technology to capture mobile IDs for more than 670,000 consumers visiting 6,150+ brick-and-mortar retail locations across all regions of the United States...

Furniture World News By Nic Ledoux on 12/22/2020 While brick-and-mortar stores in blue states saw a decrease of 24 percent in Black Friday shopping activity, red states saw a 45 percent increase. Esquire Advertising, an ad tech and marketing company based in Durham, North Carolina, recently investigated and compared furniture and household appliances shopping activity among U.S.-based consumers during Black Friday 2020 and 2019. Esquire Advertising identified and captured mobile IDs from more than 670,000 consume...

PHOTO: John Baker According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers' interactions easier and safer. Nearly 77% of consumers presently have location-based services turned on, 35% of which are always turned on, with the other 42% turned on only for specific apps. Below are six ways brands can use ...