Facebook and Instagram Scatter Your Brain so You'll Buy Stuff
Using social media puts you in a state of cognitive overload, frazzled and excited, so you'll hit the "buy" without thinking, writes a professor of advertising.
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Using social media puts you in a state of cognitive overload, frazzled and excited, so you'll hit the "buy" without thinking, writes a professor of advertising.
By understanding how they might be influenced by social media, consumers can be more thoughtful and deliberate in regulating their use.
Using social media puts you in this state because you are constantly evaluating different types of text, photo and video posts.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Superintendent Eric Haley and Assistant Superintendent Peter Hallen of the Waterville Public Schools said Wednesday that school staff members, police, mental health professionals and others are working to determine if two students charged with terrorizing will remain in school.