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Constellation Software, Lumine to Acquire WideOrbit - Vimarsana News

Constellation Software, Lumine to Acquire WideOrbit

Constellaton plans to spin off its subsidiary Lumine and have WideOrbit operate as a subsidiary of Lumine

WideOrbit launches enhanced WO Marketplace for automated broadcast TV ad sales - Vimarsana News

WideOrbit launches enhanced WO Marketplace for automated broadcast TV ad sales

SAN FRANCSCO, October 26, 2022 – WideOrbit , the market leader in broadcast TV and radio inventory and revenue management, announced the launch of the latest version of WO Marketplace , the sell-side advertising platform that automates ad sales transactions, providing local TV broadcasters streamlined access to new demand from demand-side pla

WideOrbit Launches Enhanced WO Marketplace - Vimarsana News

WideOrbit Launches Enhanced WO Marketplace

New version introduces automated rate optimization technology to improve offer quality and maximize yield

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CBS News and Stations, Dentsu Media, Graham Media, UM Worldwide Receive Awards At TVB's Executive Summit - Vimarsana News

CBS News and Stations, Dentsu Media, Graham Media, UM Worldwide Receive Awards At TVB's Executive Summit

Winners of the 2022 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year, TVB, the nonprofit trade association representing America’s local broadcast television industry, honors individuals and organizations who are shaping the future of local media. “It is our pleasure to honor […]

TVB's First Hybrid Forward Conference Begins Next Week - Vimarsana News

TVB's First Hybrid Forward Conference Begins Next Week

TVB’s 2022 Forward Conference will take place virtually next Thursday, Sept. 22, with the promise to deliver “a state-of-the art multi-dimensional experience.” The virtual conference will bring together attendees from U.S. broadcast TV stations, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. In addition to the virtual […]