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Half a trillion dollars. That's how large the creator economy, currently pegged at $250 billion, is predicted to grow in the next four years, according to Goldman Sachs.
Brands are getting more strategic about influencer marketing as a thriving ecosystem has emerged to serve creators and their needs.
Brands are getting more strategic about influencer marketing as a thriving ecosystem has emerged to serve creators and their needs.
Half a trillion dollars. That's how large the creator economy, currently pegged at $250 billion, is predicted to grow in the next four years, according to Goldman Sachs.
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services…