"Working Backwards" and the Secrets of Amazon's Success
One of the core communications practices at Amazon has been the banning of PowerPoint in favor of six-page narrative memos. Whatever one thinks about the role this has played in the company’s achievements, it has definitely made “Working Backwards” a better book. The chapter on how Amazon decided to go into the hardware business with the Kindle, in particular, is a model of clarity and thoughtfulness in chronicling the complex strategic planning and execution involved. This is how they framed it: In physical retail, Amazon operated in the middle of the value chain. We added value by sou...
Source: nytimes.com