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NOT ALL ADVERTISING FREQUENCY IS CREATED EQUAL WHEN IT COMES TO SALES LIFT ACCORDING TO NEW RESEARCH ABOUT HOW ADVERTISING WORKS FROM NCSOLUTIONS

Published: May 10, 2022

/PRNewswire/ -- When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for...

Source: prnewswire.com

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United StatesErwin EphronAshley ChauvinLeslie WoodAmy CrooksAdvertising Works