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Where are marketers’ budgets increasing and decreasing in 2023? Two studies, R. R. Donnelley’s “Optichannel Opportunity Report” and Neil Patel’s “How Marketers Are Spending Their Money” paint a consistent picture. The money is going where the proof of ROI is.
Instagram confirms it’s working on a ‘Vertical Stories’ feed Instagram is developing a new feature that could give its app more of a TikTok-like feel: Vertical Instagram Stories. Today, users browse through Stories through taps and horizontal swipes — a feature Instagram adopted from Snapchat. But now, Stories are passé. Even Snapchat is borrowing ideas from TikTok. Its recent launch of Spotlight, for example, is its own TikTok clone. In many ways, vertical swiping feels more natural than taps and horizontal flicks. It is, after all, how users navigate much of the mobile web, as well...