Motoring Meets Fashion in HAMLET's Dreamlike Launch for MINIxMOSAERT Collaboration
Creative 6 Add to collection Director Bear Damen works with TBWA on ethereal spot Today Mini launch a pan-European collaboration for a limited-edition electric MINI with Belgian fashion label Mosaert - the brand co-founded by acclaimed Belgian singer Stromae. 400 special edition MINI Electric cars featuring an exclusive Mosaert design have been manufactured for sale in Belgium, France, Belgium, Switzerland, Luxemburg, Monaco and Liechtenstein. In celebration of this launch, Mosaert and international production company HAMLET created ‘Levitation’, a heady concoction of live action shots w...
Source: lbbonline.com