Grocers Seize on Holiday Spending Anxiety to Drive Digital
With consumers facing holiday season financial pressures, grocers including Kroger and Walmart have launched digital deals to boost eCommerce engagement.
Source: pymnts.com
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Home Chef Partners With Delish as Grocers Monetize Recipes
As grocers seek ways to monetize culinary content, Home Chef is partnering with Delish to create meal kits based on the popular food media brand’s recipes.
Source: pymnts.com
Instacart Says Online Grocery Is for More Than the Pantry
Grocery aggregator Instacart is pushing back on the idea that consumers shop online for shelf-stable items while relying on brick-and-mortar for perishables.
Source: pymnts.com
Max Streams Through YouTube as Consumers Feel App Fatigue
In response to the frustration caused by the wide assortment of streaming apps, leading players are teaming up to stream through competitors’ apps.
Source: pymnts.com
Grocer Kroger and GE Launch In-Oven Shopping
A new collaboration between Kroger and GE Appliances makes it possible for consumers to place orders for ingredients directly from their ovens’ touchscreens.
Source: pymnts.com