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New Zealand hard seltzers brand Everyday Weekend believes that APAC consumer demands for affordable, convenience and novelty are driving the growth of RTD products in the region.
Nestle Vietnam, JD Foods Thailand, Fonterra's Nurture plans in SEA and more feature in this edition of ASEAN Focus.
New Zealand-founded hard seltzer brand Everyday Weekend is aiming to seize growth opportunities in the ready-to-drink (RTD) alcoholic beverages category across Asia through affordable pricing and community marketing strategies.
Hard Seltzer Everyday Weekend has launched into the Hong Kong market, positioning itself as an "alternative to beer and expensive cocktails".