Activation agency Traffik launches new sponsorship offering headed up by Mark Edney
Leading activation agency, Traffik, is launching its new sponsorship offering, led by head of sponsorship, Mark Edney. Following its recent repositioning, the agency has built out its brand-side sponsorship department, working in tandem with the broader Clemenger Group to offer a full-service sponsorship solution including sponsorship strategy, portfolio evaluation, contract negotiation and servicing. The new offering brings the business, marketing and creative expertise of the Clemenger Group to the sponsorship industry with the belief that sponsorship’s value should be determined by wh...