Detailed text transcripts for TV channel - KGO - 20140711:09:51:00
>> general mills is trying to compete with kellogg in a big way. necessity started adding protein to their cereals way before general mills did. >> reporter: 80% of americans are now eating breakfast at home. their top choice, cereal. last year americans bought more than $9 billion worth. >> cocoa puffs everything chocolatey. >> reporter: rebecca jarvis, abc news, new york. >> what do you think? >> i think it's interesting. you know, the experts have kind of weighed in on this a little bit and they say adding protein to cereal is not necessarily a good idea because what they do is sometimes ad...
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