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Latest Breaking News On - Evolution of google hotel ads - Page 1 : vimarsana.com

Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search | By Patrick Landman – Hospitality Net

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.

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