Detailed text transcripts for TV channel - MSNBC - 20120122:12:37:00
Close after he died. he never guessed that i would run it. i wanted to stay in the business. i was given this wonderful gift, at a terrible loss, but i just tried things. >> so what does she do? >> we changed everything. >> his daughter, liz, who works in the family business says the timing was right for her mother to introduce rings, bracelets and rings and necklaces that they could get from nowhere else. >> this is a great example of a business that has really evolv d evolved. >> she didn't want to follow what she calls the industry standard. >> i didn't feel like going into millions and mil...