Detailed text transcripts for TV channel - MSNBC - 20110227:12:40:00
Match up with. you don't want to give away $200 bags just to anybody. right? so -- one -- celebrity approaches you, that's right for your brand, you want to make that connection. and then you want to be able to spit out your special sauce as soon as you can. so what is unique about your product? what's your unique selling proposition and give them a story they can remember and engage in really fast. >> let me simplify this and kardashians world we are living in. this is big business, huge for a lot of companies we cover. everything from sort of the fashion and accessories to products you would...
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