festive demand: Muted festive demand has led to excess stocks: FMCG distributors
"Contrary to expectations, Diwali witnessed subdued enthusiasm for the FMCG sector. Post-Diwali sales have historically been low. Particularly hard-hit segments are chocolates, confectionery and biscuits, followed by beauty, and cosmetics," said Dhairyashil Patil, national president of All India Consumer Products Distributors Federation (AICPDF).
Source: indiatimes.com
