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Referral spam may show up to administrators as either a fake traffic referral, a search term, or a direct visit.
Referral spambots hijack the referrer that displays in your GA referral traffic, indicating a page visit from their preferred site even though a user has not viewed the page.
Referral spam can’t actually harm your site by triggering a fake visit (as long as you don’t click on the spam link).
The problem is that marketers have to manually decipher and filter this type of traffic out of their GA data to make proper sense of it. ....

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