Proving the value of PR, Part 2
This is a continuation of an article that started here. Executives who fund the public relations function now reasonably expect professional communicators to communicate PR value and deliver a positive return on PR investment. In the last article we defined both PR value and PR-ROI. In this installment, we describe the process by which public relations practitioners can help themselves and the organizations they serve by communicating a “return on expectations” and quantifying PR’s return on investment. Uncovering the Value System within Your Organization The difficulty with...
Source: cognitomedia.com