Companies don't have policies to disrupt traditional business models: Forrester's McQuivey
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey The c-level leadership team will face a challenging 2015 figuring out how to provide a better experience to customers, said Forrester's James L. McQuivey Forrester's James L. McQuivey Many companies have not developed the policies they need to build digital relationships with consumers and significantly alter their traditional business models. That’s according to James L. McQuivey, vice-president and principal at Forrester, keynote speaker at the Executive Connections event on ‘Develop...
Source: cmo.com.au