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Dare Iced Coffee plays on storytelling tropes in social campaign March 12, 2021 12:48 When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track. A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.   Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a ...

This is the Brain Fail Tale of Anonymous Vomitus. No matter the idea, the agency or client When an ad was posted, his fingers couldn’t keep quiet. They itched to write a comment, something clever, but cruel “Been done before hack – go back to Award School” This post was no different, Anonymous Vomitus thought A guy talking to camera, out of 10, this gets nought! He fired off his comment, eager to cause some pain But he was typing without thinking, and mistakenly revealed his real name. When your tale’s lost the plot, a Dare fix’ll fix it! ‘Brain Fail Tales’ is the new campaign...

March 1 2021, 7:45 am | BY Ricki Green | No Comments Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing industry through TheBestAdJobs.com, a joint initiative of Bestads and Campaign Brief. Ads only cost $50 and appear on all CB Blogs (Aust, NZ, Asia) plus internationally on bestadsontv.com.   NEW BUSINESS & SALES COORDINATOR (PART-TIME) – THE INCREDIBLE PRODUCTION COLLECTIVE, SURRY HILLS The Incredible Production Collective (IPC) was launched in 2019 and is a high-end streamlined production company servicing adverti...

February 22 2021, 12:27 pm | BY Ricki Green | No Comments Priceline Pharmacy has released a major health report, Australia’s Health Report: when healthcare meets self-care, as part of an integrated campaign that includes experiential, out of home, earned media and social to support the brand in its mission to improve and support the health of the nation.   The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop a platform that highlights the extensive work Priceline Pharmacy undertakes to gain important insights into the h...

Priceline Pharmacy launches new campaign focused on improving health February 19, 2021 11:03 Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians. The campaign includes experiential, Out-Of-Home (OOH), earned media and social. Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Pri...