Page 46 - Executive Creative News Today : Breaking News, Live Updates & Top Stories | Vimarsana

by Stephen Chapman Journey Further has announced plans to open an office in New York as it targets the North American market. It comes following a 50% year-on-year growth for the performance marketing agency, with client fee revenues reaching £4.8m. The company, which has offices in Leeds, Manchester and London has also increased its headcount from 50 to 73 staff over the last 12 months, including former Ben Ducker as Executive Creative Director. “2020 was not a year without its challenges, but everyone at Journey Further can be incredibly proud of what we have achieved over the last 12 mo...

February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments “Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe.   Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced roll out from February 7. Says Glenn Dalton, executive creative director at Hardhat: “The brand campa...

Wunderman Thompson Malaysia has hired Kit Ong as Executive Creative Director.   Prior to this appointment, Kit Ong was a partner in two independent creative agencies based in Vietnam and China. He was the Chief Creative Officer of The Purpose Group in Saigon, and a Creative Partner of LogicIllogic in Shanghai. Ong has consistently produced effective creative works that resonated with local cultures. He has worked on Budweiser, Land Rover, HSBC, Procter & Gamble, Red Bull, Fonterra, Burger King and many other brands across a diverse range of categories. Ong had also served as jury at Cannes L...

by Stephen Chapman A creative, who’s worked on campaigns for Carlsberg, O2 and Microsoft has joined Journey Further as Executive Creative Director. Ben Ducker has previously held senior roles at VCCP and Fold7 as well as co-founding Rascal Creative. His new role in Leeds is to help Journey Further “bolster its creative offering.” “Ben has incredible creative pedigree delivering campaigns for many of the world’s biggest brands,” explained Robin Skidmore, CEO at Journey Further. “We have a real opportunity to blend a conceptual and data-driven approach to creative and I’m excite...

R/GA Shanghai has hired Kelvin Leong to the role of Executive Creative Director. Leong brings with him 13 years of creative experience in China and has additionally held APAC leadership roles across both 4A agencies and boutique agencies.