Green's Baking launches new 'Green's Behind The Scenes' brand campaign via Hardhat
February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments “Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe. Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced roll out from February 7. Says Glenn Dalton, executive creative director at Hardhat: “The brand campa...
Source: campaignbrief.com