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February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments
“Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe.
 
Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced roll out from February 7.
Says Glenn Dalton, executive creative director at Hardhat: “The brand campaign was created with the behavioural insight of ‘Effort Bias’ in mind, championing the extra attention, dedication and care that Green’s put into their yummy products. From that insight, we had some fun bringing what happens at ‘Green’s behind the scenes’ to the front of shopper’s minds.” ....

Glenn Dalton , Peta Allsopp , Justin Kabbani , Haley Kriksic , Kristy Richards , Randy Segal , Dan Monheit , Victoria University , Effort Bia , Simply Energy , Executive Creative , Associate Creative , க்ளென் டால்டன் , பெட்டா அல்லசொப்ப , கிறிஸ்டி ரிச்சர்ட்ஸ் , ஆண்டி ஸீகல் , விக்டோரியா பல்கலைக்கழகம் , முயற்சி பியா , வெறுமனே ஆற்றல் , நிர்வாகி படைப்பு , இணை படைப்பு ,