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>> but "exhibit b-5" doesn't catch on right away. >> how's that? >> you look like al qaeda. >> kyle reaches out to his friend rainn wilson of "the office." >> i said would you mind tweeting about this. it really took off because of that. really we owe the success of "exhibit b-5" to dwight on "the office." >> within a year, the video scores more than 6 million hits. >> i had no idea it would get the response that it did. like, whoa. >> comments pour in from viewers debating its validity. >> people arguing about it's real because of this. no, it's fake because of these top ten things. and that'...

>> but the devil is in the details. after viewing the effect, zane and kyle decides cindy's moves on top of the car aren't realistic enough. >> bouncing off of the hood, we didn't have the right movement on this arm. so we had to isolate her arm from another moment in time and build a fake arm and animate it. and drop it in. in its own little spot, so we could get the performance we needed. >> with the effect complete, kyle sends the finished video to the cast and crew. >> even though i knew what was going to happen, i didn't know it was going to look that good. >> what i saw, it took my breat...

>> exhibit b-5 is a ghoulish take on prank videos. it comes from the creative mind of film director kyle rankin. >> i think people like to watch videos like this because it's similar to getting on a roller coaster. it's skirting death. that's why it's so popular. >> kyle has worked on many films including "the battle of shaker heights" starring shia labeouf and "nuclear family." >> when i'm in between projects, i like to do something to keep directing and challenge myself to do something i haven't done. so i thought building up to a realistic car hit would be pretty cool. >> he writes the scri...

>> we have to warn you here, what you're about to see and hear is disturbing. >> rachel, it's me! rachel! >> exhibit b-5 creates an internet sensation sparking vigorous debate. some believe it's really leaked trial evidence. >> it feels real. like the shaky camera and the sort of awkward moments when they aren't saying a lot. >> many others think this is a sick and twisted hoax. >> this is definitely fake. there's somebody that's hit by a car you're going to keep a camera on your face and run to them? our instincts are to drop and help your friend. >> so what is the truth? >> well, i just got ...

Then her story was that her dad used to be a judge and that she was taking court evidence and putting it up on youtube. >> but "exhibit b-5" doesn't catch on right away. >> how's that? >> you look like al qaeda. >> to help it gain momentum, kyle reaches out to his friend rainn wilson of "the office." >> i said would you mind tweeting about this. it really took off because of that. so really, we owe the success of "exhibit b-5" to dwight on "the office." >> within a year, the video scores more than 6 million hits. >> i had no idea it would get the response that it did. like, whoa. >> comments p...