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>> there was no special lighting, no special sound. it just was a flip camera. >> it took about a full day to do it. but kyle knew what he wanted and he knew how he wanted it to look. >> so now it's time for me to even the score. [ knocking ] >> that's my homeless. >> the challenges that it presented were fun. which is how to make this thing feel really real. ways to do that or like the handheld shaky cam. have the actors interrupt each other. >> oh, my god. you're so lucky we're not doing it at night. >> but kyle knows the believability of the video hinges on how realistic the climactic car h...

And simple. >> there was no special lighting, no special sound. it was just a flip camera. >> he knew what he wanted. and he knew how he wanted it to look. >> now it is time for me to even the score. that's my accomplice. >> challenges that were fun, how to make this thing feel really real. the way to do that was the hand held shaky cam. having the actors interrupt each other. >> but kyle knows the believability of the video hinges on how realist particular the clie mack particular car hit looks. >> rachel! >> it ended up being so much fun, it was kind of cool to see how it was made. >> this t...

>> exhibit b-5 is a ghoulish take on prank videos. it comes from the creative mind of film director kyle rankin. >> i think people like to watch videos like this because it's similar to getting on a roller coaster. it's skirting death. that's why it's so popular. >> kyle has worked on numerous films including "the battle of shaker heights" starring shia labeouf and "nuclear family." >> when i'm in between projects, i like to do something to keep directing and challenge myself to do something i haven't done. so i thought building up to a realistic car hit would be pretty cool. >> he writes the ...

>> exhibit b-5 is a ghoulish take on prank videos. it comes from the creative mind of film director kyle rankin. >> i think people like to watch videos like this because it's similar to getting on a roller coaster. it's skirting death. that's why it's so popular. >> kyle has worked on many films including "the battle of shaker heights" starring shia labeouf and "nuclear family." >> when i'm in between projects, i like to do something to keep directing and challenge myself to do something i haven't done. so i thought building up to a realistic car hit would be pretty cool. >> he writes the scri...

And simple. >> there was no special lighting, no special sound. it just was a flip camera. >> it took about a full day to do it. but kyle knew what he wanted and he knew how he wanted it to look. >> so now it's time for me to even the score. [ knocking ] >> the challenges that it presented were fun. which is how to make this thing feel really real. ways to do that or like the handheld shaky cam. having the actors interrupt each other. >> oh, my god. you're so lucky we're not doing it at night. >> but kyle knows the believability of the video hinges on how realistic the climactic car hit looks....