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I mean, the pressure remains on the advertisers to publicly announce that they won't advertise there anymore, and that's why we've seen this stream of exits of advertisers. and just by taking a day off and then suspending the use of advertising, i guess they think if that advertiser's not being mentioned on the air for two weeks, that advertiser will not get pressure for two weeks to exit rush's show. >> and that could be the case with some advertisers. we have, in this cases in this country, a short attention span, don't we. i think a lot depends on what happens the next few days. this is a f...

Air involving advertisers. i think it could be written or talked earlier about the situation with concentra. did you talk about that earlier in the show? >> no, we haven't. >> the whole temperature level of this thing is something that the syndicator and rush himself would like to bring down. and as you say, that's why rush had a round of golf today. >> well, how does this bring down the temperature if they just say we're going to suspend national advertising? i mean, the pressure remains on the advertisers to publicly announce that they won't advertise there anymore, and that's why we've seen...