Open, and so many other schools have done the opposite? what are they missing that you're getting? >> maybe they don't feel the same obligation we do to affordability and accessibility. we're a land grant school, and for 150 years our assignment ha democratize our education. and the teaching and the researching for new knowledge, and we have frankly gone further than i might have imagined when we embarked on this, but part of the essence is that lower tuitions, high quality value for the dollars spent attracted record numbers of students, and a strong top line, of course. helps as well as expe...