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Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, unveiled a common, new branding as a ‘Air India Express’, on a new Boeing 737–8 aircraft.
India Business News: Air India Express and AirAsia India have unveiled a common branding as 'Air India Express' on a new aircraft. The refreshed brand identity features a
Air India Express's chairperson Campbell Wilson and managing director Aloke Singh unveiled the new brand identity, logo, and the aircraft livery.
Air India Express Managing Director Aloke Singh said the re-branding marks a new phase in the airline's ambitious growth and transformation journey, starting with the induction of the modern fuel-efficient Boeing B7378 aircraft.
In a press release, Air India Express said, "The airline’s new visual identity features an energetic and premium colour palette of Express Orange and Express Turquoise with Express Tangerine and Express Ice Blue as secondary colours"