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Gregg, that is one piece of the peulz and it'puzzle. comcast took over 18 months ago. they bought entire lot. at the same time audience erosion for this night show, yes it has been happening. he's got about 3.7 million viewers a week night but that is down. david letterman, though, same thing. who is gaining viewers is jon stewart, owned by viacom. they have to reevaluate the entire structure of nbc news line, and nbc late night, i think it was matter of time until the tonight show was next in line. at the same time the budget for the show stayed at a high level until now. gregg: 2.3 million a...

1.7 million. you have to realize the ad revenues. we went back and looked at advertising revenues nor the tonight show with jay leno back in 2009. he was bringing in about $175 million in ad revenues. but that's 2009. if you've got a higher budget and lower advertising revenues are coming in and because of the bad economy that is a very real possibility for nbc. gregg: the fall begins, new season, can we infer from this that maybe the folks at comcaast and nbc realize they are not getting good reaction to their phraoeupl timeline up this fall and they are expecting to lose some money. >> that ...