2nd March 2021 Walkers is adding 20% extra to many of its bestselling £1 PMPs snacks to help convenience retailers meet the needs of hard-pressed shoppers seeking value for money. A ‘20% Extra Free’ flash will be included on nine Walkers snacks SKUs, including Quavers, Wotsits, Monster Munch, Squares and French Fries. Matt Goddard, Wholesale Trading Director at PepsiCo, commented: “Value for money is becoming increasingly important for shoppers in Symbols and Independents, as the financial pressure of Covid continues. 62% of shoppers are becoming more careful with their money, which is...