Adtower & Wide Eye Merger Creates Ireland's Largest DOOH Network
Adtower & Wide Eye Merger Creates Irelandâs Largest DOOH Network January 22, 2021 Pictured: Eoin Wrixon Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market with close to 1,000 digital screens. The enlarged business will trade under the Wide Eye Outdoor brand and will be run jointly by Adtowerâs founder Vincent Whelan and Eoin Wrixon, the CEO OF Wide Eye Media. Wide Eye Outdoor has been in operation since 2014 and has developed a national footprint of over 400 high-definition digital screens in cinem...
Source: adworld.ie