Building a virtual mall: inside Shopee and IMM's partnership
By Shawn Lim-24 February 2021 01:00am Participating IMM retailers also enjoy marketing subsidies from both CapitaLand and Shopee The biggest challenge faced by brick and mortar stores and the entire retail industry in 2021 is that buying a product is not enough of a reason for people to go to malls. The Drum speaks to Shopee and IMM about how they are changing the face of retail. To speed up the acceleration towards e-commerce brought on by the global Covid-19 pandemic, Shopee is bringing Singapore’s largest outlet mall, the International Merchandising Mart Mall (IMM), on to...
Source: thedrum.com