Meta to ask EU users' consent to share data for targeted ads
European regulators in January had dismissed the previous legal basis -- legitimate interest -- Meta had used to justify gathering users' personal data for targeted advertising.
Stay updated with breaking news from Facebook Data Sharing. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
European regulators in January had dismissed the previous legal basis -- legitimate interest -- Meta had used to justify gathering users' personal data for targeted advertising.
Meta Platforms Inc, the parent company of Facebook, has recently made significant changes to its workforce, including the layoff of top executives and the elimination of entire business units in India.
Meta was recently fined $414 million on accounts of breaching EU's personal data laws.
Meta will reportedly be unable to run advertisements based on users' personal data, states a confidential new EU filing.
According to Facebook-parent Meta, the government sent 659 requests for the data to Facebook over the 6-month period.