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Your point about earlier around. you know how do we separate out the security data you know it's very important that we don't have people who aren't facebook users not coming to our service and trying to scrape the public data that's available so one of the ways that we do that is you know people use our service and and even if they're not signed in we need to understand how they're using the service to prevent that activity and that's you know a big theme of today has been around. making sure that we can do a better job of governing the system keeping bad content out one of the ways that we d...

Employees and offices in 13 u.s. cities and various other countries. like their expanding user base, the data collected on facebook users has also skyrocketed. they have moved on from schools, likes and relationship statuses. today facebook has access to does tzens of data points rangi from ads you've clicked on, events you've attended and your location based upon your mobile device. it's no secret that facebook makes money off this data through advertising revenue, all to many seem confused by or altogether unaware of this fact. facebook generated 40 billion in revenue in 2017, with about 98%...

And location. and then these really noisy personality predictions. that was basically it. >> when you were offering your data to cambridge analytica, you knew who -- you knew what they did -- did you know what they were going to do with it? did you know what their interest was? >> no. i was pretty heavily siloed as far as clients. i found out about donald trump just like everybody else, through the news. >> what's also key to point out here is that former white house chief strategist steve bannon was vice president and secretary of cambridge analytica until he stepped down to run trump's campa...

Likes, locations, photos, political affiliations. about 270,000 users downloaded the app., but, in doing so, that also gave the company access to friends and family, reportedly some 50 million. so now there are two critical questions. by signing up for the app., did users unknowingly and without consent override their own privacy settings facebook says no. in 2011 the company signed consent decree with the ftc that required users to affirmatively agree to share their personal data and report any unauthorized access to the ftc. that's when the second question comes in. did this professor illega...

Facebook avidly and targeted voters. but whether they crossed the line beyond the ordinary state of american politics in 2016, i just think it's not really clear yet. >> so the guardi"the guardian" massive expose on this and there's been a lot of reporting about this company and the way it operated. craig, walk me through why russia is factoring into the suddenly. seems that russia inevitably comes. >> they made a pitch to the russian oil company, so that's a bit mysterious. the person who made the app that gathered all of the information on facebook users is a russian-american. the guardi"gua...