OPINION | Stop forcing customers to watch ads
Picture: File Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever, says Rob Anderson. Customers are sick and tired of hanging onto their smart-TV remotes to hit the ‘skip ad’ button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session. Leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketin...
Source: news24.com