A Hard Seltzer Smoothie War Is Brewing in America's Heartland
photography: Smooj First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree to create thick, creamy smoothie-style beers. As both of these trends reached different parts of the American drinking populace, it was only a matter of time before someone decided to Frankenstein the two hyper-popular beverages into one. And in early 2020, someone did. Now, drinkers around the Midwest are growing increasingly familiar with what’s known as the “seltzer smoothie,” thanks to a brand called Smooj. If you ha...