Louis Williams: Building client confidence to handle market stress
Louis Williams: Building client confidence to handle market stress Positive and negative emotions Louis Williamson: "Ultimately, the end goal is a confident client and a resilient one in terms of managing their finances." Louis Williams Psychology expert Louis Williams discusses emotional resilience in the face of market turmoil and explores how advisers can help build client confidence to ensure they stay invested during times of stress We know, according to research, that someone's emotional state can strongly influence financial decisions they make. I want to explore how individual differe...