Farfetch Greater China News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The move aims to help Farfetch plug into Alibaba’s 779 million consumers.
In November, it was announced that Alibaba and Swiss luxury goods group Richemont will invest $550m (£412m) each in Farfetch, for a 25% stake in the joint venture, that will include the etailer’s new marketplace operations in China called Farfetch China. Separately, Groupe Artemis, a Paris-based company with luxury investments among its holdings, will invest a further $50m (£37m) to increase its stake in Farfetch.
Judy Liu, managing director of Farfetch Greater China, said: “Tmall’s customers are now able to shop the broadest selection of luxury fashion online from their favourite luxury brands and boutiques, and find inspiration and incredible curation from all corners of the globe. They will now have access to almost 3,500 brands, the vast majority of which were not previously available on Tmall, as Farfetch’s storefront significantly expands the luxury category for Tmall’s loyal cust ....

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